Co-Founder Bob Atkins talks about why he loves owning and operating Friedmans Home Experience.

“A customer, she walked in the front door and she goes, ‘I’d never imagined what was in here and it’s fabulous, just fabulous.’ That’s our goal: knock-down, drag-out perfect. That’s what I want, that’s what I drive for. The best service in the world, and we’re going to take care of you better care of you than your mother and father did. It’s a fabulous place to work. It’s a fabulous place to be. And it’s a fabulous place to improve other people’s lives. I love that I opened Freidmans because it allows me to do what I want to do for people. It allows those people to get what they want and need. That’s what drives me. And you don’t do it alone.”

From the heady days of the 1980s, when Friedmans was a microwave oven specialist, Bob has lead Friedmans to a place where it’s one of the best independent kitchen-appliance and designer-bath retailers anywhere. While we’re based in Long Beach, customers come from many miles away, and some of them have been shopping here for over 30 years. Friedmans Home Experience. you could live here.


Five Things (And One Extra) To Know Before Buying A New Refrigerator

1. One of the most important things when buying any appliance is to take your measurements.

  • You want to know the width of your existing refrigerator, as well as the width of your space.
  • You may have extra space around your refrigerator, which will allow you more options.
  • You also want to know the height of your existing refrigerator, as well as the height of the space the existing refrigerator is in.
  • You want to know the front to back measurements of the fridge, as well as the depth of your existing space.

2. Is there water and electricity?

While you’re taking those measurements, take note of whether you have a water line, and that you have electrical behind your fridge.

3. The second thing that you want to consider is, what configuration you want.

  • There are three main configurations. There’s the typical side-by-side, where you have a freezer on the left and a refrigerator on the right.
  • The most popular configuration today is what’s called a French door, where you have two doors on top that are both refrigerated, and one door on the bottom which is your freezer. This is the most popular configuration right now.
  • The third configuration is a traditional top-mount, with a freezer on the top and a refrigerator on the bottom.

4. How do those configurations meet your needs?

If you do a lot of entertaining this space may not work for you on the side-by-side there’s not a lot of room for large platters versus having something with wide shelves a lot of room for platters

5. What about ice & water?

Do you want an in-the-door ice and water dispenser? It’s a very popular feature. It’s also probably the most service-prone feature on a refrigerator. The convenience of having crushed and cubed ice and water through the door is great. But understand that you may have more service calls on that feature.

6. What finish do you want?

  • There are a number of finishes today. Stainless steel is still extremely popular.
  • Most brands are coming out with variations on black stainless, slate carbon stainless, basically dark stainless finishes those are becoming more and more popular today because they’re more fingerprint resistant and easier to clean.
  • Of course, you also have your traditional black and white finishes.

It’s early. The sun is just beginning to rise…

On the common green in the middle of town stands a mechanic and farmer by the name of John Parker. With him is a band of 77 armed men. John Parker is in charge of this ragtag bunch. They’re prepared to defend their supplies against 700 well-trained British troops who have orders to seize it all.

Someone, nobody knows who, fires a shot. Soon, the green is blanketed by a cloud of musket smoke. When the battle finally ends, eight men are dead.

That April day in 1775 marks the beginning of America’s fight for independence. Since that shot heard round the world, the United States Armed Forces has seen over 1 million men and women make the ultimate sacrifice.

Memorial Day really isn’t a day about proclaiming low prices and great deals. It’s about honoring the service members who are no longer with us. Please join us in this solemn day of remembrance for those million-plus men and women who have given their lives in serving to their country.


Like having a kitchen sink full of money…

With the Friedmans Home Experience remodeling sale in full swing, and advertising going out there, we invariably get questions about why we never advertise specific models and specific prices.

Well, the line that always ends up in the advertising is true: a great number of the high-end lines that we sell require adherence to MAP: Minimum Advertised Pricing.

That’s why you rarely see sale prices in any of our materials. If we do it, we can lose the right to carry those products.

That said, there are some killer deals. And while it may be inconvenient that you have to come in to the store to find out, think about the upside.

If you get 40% off of a range that normally retails for $8,000, was that visit worth the $3,200 you’re going to save?

And at the very least, even if you decide not to buy anything, we get to see you and we’ll offer you a cup of coffee.

Better than going to Starbucks? We think so. (But then, we are biased.)

The remodeling sale, with prices too low to advertise, goes on until everything’s gone. One-of-a-kind items, choice floor models, some product new in the box. First come, first served. And do you really want to let someone else get there first? 😉


Our dust has dollar signs in it—for you!

Friedmans is remodeling, and you’re the winner.  We have products from all categories that we MUST SELL. Yes, MUST. We don’t usually do bold all-caps, so you know this is a big deal.

Appliances, save up to 40%

Plumbing, save up to 70%

Mattresses up to 75% off

Save big on brands like these…

Thermador, Sub-Zero and Wolf, DCS, Bosch, KitchenAid, Toto, Americh, Ronbow, Serta, Sealey.

Whadda ya want? We probably have it.

  • Full-size refrigerators
  • Undercounter refrigerators & wine coolers
  • Dishwashers
  • Wall ovens
  • Cooktops
  • Vent hoods
  • Pro ranges
  • Toilets
  • Bathtubs
  • Bathroom sinks
  • Kitchen sinks
  • Faucets and accessories

Some of these are selected, choice floor models. Others are new-in-the-box products.

But ya gotta hurry. Stock is limited.

It’s all first-come first-served

ON SALE FROM NOW UNTIL IT’S GONE. Click here for directions.


In honor of Heart Health Month, we’re sharing a heart-healthy recipe that’s sure to be a crowd pleaser. It comes to us from the American Heart Association’s recipe site. This is one of their “Simple Cooking with Heart” recipes—in this case, a healthy spin on a classic lasagna recipe with veggies (what better way to get kids to eat their veggies than wrapping them in a lasagna). To find this recipe at the AHA, along with full nutrition info, click here.

Makes 8 Servings

Cooking Tip: This can be made ahead and frozen or leftovers can be frozen and served again another time. Bake at 350° F degrees for 30-45 minutes, until lasagna is bubbly and cheese is melted.


1 Tbsp. extra virgin olive oil

4 clove fresh, minced garlic OR 4 tsp. jarred, minced garlic

1 small onion (chopped)

1 1/2 cups fresh, chopped kale (about 3 leaves), cut into bite-size pieces, stems discarded OR 1 1/2 cups frozen spinach (thawed)

3 cups fresh spinach (stems discarded, packed tightly)

2 1/2 cups eggplant or summer squash, (about 1 small eggplant or 2 squash), cut into 1/2-inch cubes

1 1/2 cups tomatoes (diced) OR 14.5 oz. canned, no-salt-added tomatoes (diced)

1 lb. extra-lean, ground beef or turkey, 95% lean or more

2, 1/4 cups white mushrooms (sliced)

1 cup low-sodium, or, no-salt-added cannellini beans (drained, rinsed)

3/4 tsp. black pepper (divided use)

2 tsp. dried, salt-free herbs, Italian blend, divided use

1/2 cup low-moisture, part-skim mozzarella (shredded)

1/2 tsp. crushed red pepper

3 Tbsp. red wine vinegar

1/2 cup low-fat ricotta cheese

9 whole-grain sheets lasagna noodles

1 Tbsp. no-salt-added tomato paste

8 oz. canned, no salt added tomato sauce


Preheat oven to 350° F.

Cook lasagna noodles according to package directions; omitting salt, butter and oil.

In a saucepan, heat oil. Add garlic and onion and cook over medium heat for about 4 minutes. Add kale (or spinach), tomatoes and eggplant (or squash) and pepper and cook 3 minutes. Turn up heat to medium-high, add ground beef or turkey and cook until meat browns slightly and liquid is absorbed. Add mushrooms, beans, vinegar, tomato paste, and tomato sauce. Stir in red pepper flakes, 1 teaspoon dried herbs, ½ teaspoon of pepper. Simmer for 15 to 20 minutes, stirring occasionally.

Mix together mozzarella and 1 teaspoon dried herbs.

In a 9×13 ovenproof dish, place 3 lasagna sheets, one third of lasagna filling and half of ricotta in small clumps. Repeat placing the lasagna sheets, filling and ricotta step. Top with 3 more lasagna sheets, remaining filling and top with mozzarella mixture. Bake for 30 minutes.

Recipe copyright © 2016 American Heart Association. This recipe is brought to you by the American Heart Association’s Simple Cooking with Heart ® Program. For more simple, quick and affordable recipes, visit heart.org/simplecooking.




Friedmans Home Experience goes red in honor of American Heart Month


Let’s paint the town red—starting in your kitchen! February is American Heart Month, and red is the official color. To honor this healthful national observance, we’re encouraging a peek inside your pantry. What’s your family eating and is it the best fuel to keep their hearts healthy and going pumpity-pumpity?

Food is the fuel that keeps us running. Who doesn’t want to enjoy the feeling of healthy, high-octane living? A heart-healthy family starts with nutritious foods from all the food groups. Everyone feels and performs better by cutting back on saturated and trans fats, sodium, red meat, sweets, and sugar-sweetened beverages.

The updated USDA food pyramid, 2005

The American Heart Association is in your corner. They want us all to stay pumped in the best way, with a diet of fruits and vegetables, whole grains, low-fat dairy products, skinless poultry and fish, nuts and legumes, and non-tropical vegetable oils.

Baby steps help make it easy. Want to cut down on sodium? Try adding food a flavor boost by swapping out salt for herbs and spices. Got salty snacks and candy around the house? Try swapping in nuts and berries. Want more interesting meals? Try a new vegetable each week.

The kitchen is the heart of the home. It’s all about family. As a family business, we enjoy bringing the good life to families coming through our door. And cooking well can lead to a longer, healthier life.

For heart healthy recipes form the American Heart Association, visit recipes.heart.org. 

For more info about Friedmans Home Experience, click here.


You could win a KitchenAid undercounter refrigerator like this one…

That’s a great question. And since, at the time of this writing, Friedmans is partnering with Gelson’s Long Beach to give away an undercounter beverage center from KitchenAid (and a $1,000 Gelson’s shopping spree),   it’s worth taking a look at what makes an undercounter fridge so nifty.

Overflow beverage stock. Especially with regard to cans and bottles, which can take up a lot of room in the fridge, an undercounter can free up a lot of space in your main fridge.

Ease of access. Got height-challenged individuals, i.e. kids? An undercounter fridge can make it easier for them to reach one of the things they frequently go to the fridge for: drinks. Or, if someone in the house has mobility challenges, and is using a wheelchair, an undercounter is much more accessible. They also open and close more easily, and there’s just not very far to reach.

Space saver. If you have a small kitchen, with no room for a big fridge, an undercounter unit can give you more refrigeration space without sacrificing counter space to do it. Especially if you live in a small, space-challenged place in Long Beach, this can be really useful.

Great for entertaining. Like having friends over? They’ll know exactly where the beverages are—and frees up access to the main fridge for the cook.

It looks really cool. Let’s face it: these babies are really well designed. Streamlined. Stylish. Smooth. They’re just fun to have in the space.

If you’re interested in taking a crack at winning the KitchenAid undercounter refrigerator from Friedmans and the $1,000 shopping spree from Gelson’s, enter at Gelson’s by January 31, 2018.

Additionally, if you visit Friedmans and buy KitchenAid appliances, you can get up tom $400 in Gelson’s vouchers. Call or visit Friedmans for full details.

Exciting New Designs In Bath & Kitchen Fixtures From DXV

DXV Isle Collection

Think of the styles and the products from history’s most influential design movements. The opulence meets tech of the classic era. The industrial design of controlled contours and simplified geometries in the industrial era. The flowing forms playing against geometric structures of the modern era. The eclectic and continually evolving design aesthetics of today’s contemporary designs.

Everyone has their preference, but one thing is certain: Everybody loves at least one aesthetic from one of those eras. And now, DXV reimagines each of those design movements in a brand new product line of bath and kitchen products designed to make you love where you live just a little bit more.

The DXV portfolio is a new line from a legacy enterprise with 15 decades of design savvy. It comes to us from stalwart and dependable American Standard Brands. These luxury bath and kitchen products celebrate the company’s distinguished heritage and the influential design movements from then until now.

DXV fixtures and fittings are inspired by historically significant designs, reinterpreted for 21st century demands of both style and performance. The movements, as interpreted by DXV, include…

From the DXV Ashbee Collection

CLASSIC, 1890–1920: Opulence and modern technology converge. During this period, design pushed the boundaries of historicism and neoclassicism. Art and architecture, previously featuring precise and monolithic geometries, now become more fanciful and flowing, intricate and organic.

From the DXV Fitzgerald Collection

GOLDEN ERA, 1920–1950: This period as a new spirit of experimentation in the decorative arts. Industrial design led to controlled contours, simplified geometries, and reduced ornamentation. The period’s thoughtful, refined aesthetic reflected a society on the move.

From the DXV Modulus Collection

MODERN, 1950–1990: This is a time when the power of the individual to rethink, reshape, and reimagine the physical environment led to experimentation with new materials, forms, and dimensions. Forward-directed design with artful lines and flowing forms began to play against geometric structures.

From the DXV Percy Collection

CONTEMPORARY, 1990–TODAY: And here we are now: undogmatic and eclectic, the continually evolving design aesthetic of our time can combine with individual style and international influences, minimalistic forms, rich textures, ornate details, and natural, material-of-the-moment solutions that reflect the complexity of our changing world.

Each DXV movement includes one or two bath-fixture suites and faucet collections. There’s also a collection of kitchen sinks and fittings. The AT Series offers a state-of-the-art smart toilet and bidet seat. In the tradition of American Standard Brands, the overarching goal is to “make life healthier, safer and more beautiful at home, at work, in the community and throughout the world.” And the DXV portfolio is no exception. From the comfortable, vintage lines of the Classic all the way through to the familiar up-to-date-ness of the Contemporary, each product in the DXV line feels familiar and desirable.

To experience the new DXV product line for yourself, feel free to come on down to our showroom to feast your eyes upon the line and feel the form for yourself. It all feels like an old friend, and is fitting for the Friedmans Home Experience.


Samsung Appliances Integrated Control Dishwasher

Shopping for ma new dishwasher? In the spirit of the Friedmans Five, here are five major considerations to take into account.

1. Do you want an American wash system or a European wash system? These systems make for two very different types of dishwashers. If you’ve ever seen a TV commercials where somebody throws an entire cake into a dishwasher, and it completely disappears, cleaning it all off the plate, that’s an American-style dishwasher. It has a built-in garbage disposal, and a built-in heating element in the tub. When you look inside, you’ll probably notice a heating element in there, which is for heating the water. What you won’t see is the garbage disposal, which is underneath. It’s designed to grind the food and eliminate it. Also, this style of dishwasher can be somewhat service-prone when it comes to the heating element and the garbage disposal.

The European system utilizes neither of the heating element or the disposal. Instead, it flash-heats the water before it ever comes into the dishwasher, so there’s no need for a heating element to sit in the tub. And because it heats the water much more efficiently, you don’t need a garbage disposal. It breaks the food down much more efficiently and gets rid of it. The European style of dishwasher eliminates two service-prone pieces.

2. How quiet is it? Most dishwashers today are relatively quiet, but how quiet do you really want it to be? Do you want to be able to stand next to the dishwasher and carry on a conversation? If you entertain a lot, that’s important. On the other hand, if you just don’t want to hear it when you’re going to bed, most dishwashers today are quiet enough for that.

3. How do you want your silverware to get clean? Traditionally, dishwashers have a basket inside that holds your silverware upright. But, what’s becoming more and more popular today, is a special tray up top dedicated to your silverware. The silver lies flat and can get cleaner. It also frees up space in the main cavity so you have more room for dishes.

4. How hard is your water? This is something a lot of people don’t know about. You can pick up a water hardness test kit at pretty much any hardware store. If you find you have hard water, you’re going to want to select a dishwasher with a water softener built in. Typically, you’ll be able to look inside the dishwasher and see a container that holds water-softening salt. You fill it with salt, and it literally softens the water that goes into your dishwasher. It prolongs the life of the dishwasher, the life of your dishes, and makes for cleaner dishes altogether.

5. What finish? Like most appliances, today’s dishwashers are typically available in stainless steel. There are also other finishes out there, like black stainless, slate, black, or white. What matches your kitchen and your fancy?

If you’d like to know more about buying a dishwasher, or see a wide selection of what’s out there, come on around to the Friedmans showroom in Long Beach and ask one of our appliance consultants for a tour of the options available to you.